Territorial Brands are commercial valorisation instruments, which promote a multiplicity of specialities made in a specific territory. An umbrella organization coordinates the common marketing activities, involves and interfaces with the single producers.
Given the potential for further development of Territorial Brands for local sustainable growth in the agri-food sector, the EUSALP AG6, sub-group 2 “Future-oriented farming and forestry”, organises an international workshop on the topic. The objective is to raise awareness about the theme and to discuss actual trends among practitioners.
The workshops will also present best practices from the Alpine territory.
Appointment: 13th-14th May2019, Eurac Research, Bolzano