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Center for Advanced Studies - News & Events - Global Tourism Futures: Destination Heritage or Destination Future?

22-23.08.2024

Global Tourism Futures: Destination Heritage or Destination Future?

Different Dynamics in Asia, Europe and the Gulf Region

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  • Date: 22-23.08.2024
  • Place: Eurac Research with a Fireside Talk in the South Tyrolean Dolomites
  • Typology: Workshop: GTF Europe Dolomites
© Eurac Research | Oscar Diodoro

By hosting the international workshop “Global Tourism Futures,” South Tyrol is establishing itself as a platform for an in-depth examination of global tourism development with a special focus on future studies. Various global challenges, such as climate change, technological advancements, geopolitical shifts, and demographic changes, are profoundly impacting our society. The tourism industry, being highly globalized, is inherently tied to these issues and needs to find innovative solutions to address them. Given the contested nature of these solutions and the different dominant paradigms across world regions, Global Tourism Futures aims to bring together experts from Asia, Europe, and the Gulf region to discuss their respective visions for tourism development.

Global Tourism Futures will convene experts, industry leaders, and researchers to engage in rigorous, cross-continental, and interdisciplinary dialogues. By fostering an inclusive and collaborative environment, the workshop aims to stimulate innovation and integrate diverse perspectives on the future trajectory of global tourism.

The workshop centers on the following thesis:

While many historic destinations in Europe continue to grow in popularity, they are forced to cope with overcrowding and all its associated negative social and environmental impacts. Consequently, these destinations mainly seem to focus on managing the influx of visitors, establishing visitor guidance systems, and trying to address the challenges of overtourism. In contrast, the emerging destinations in Asia and the Gulf region are developing entirely new attractions and construction projects from scratch with the ambition of incorporating critical issues related to the planet’s future from the outset. Tourism development in these regions often appears to be more closely connected to a broader vision of the future, challenging questions related to political and economic governance, and fostering a new perspective on the role of leisure and tourism in societies with a high interest in sustainability.

  • How can a holistic approach to sustainability be embedded into global tourism development and what can the different world regions learn from one another?
  • To what extent does global tourism address issues of social, ecological, and economic sustainability, or questions of inequality?
  • How can a balance between destination heritage and destination future be achieved?
  • What will global tourism look like?

Interactive panels and discussions will provide participants with the opportunity to delve into specific topics and actively share their ideas and strategies.

Focal points

  • Climate change is having a profound impact on the tourism industry.

It is forcing the sector to realign or even completely rethink existing business models. The rising environmental impact, whether due to natural disasters or the decline in natural resources, makes a reorientation of the tourism industry unavoidable. Sustainability and adaptability are the key concepts for meeting these challenges. Moreover, the question arises as to what extent tourism can take on a role as an "agent of change" in the context of the discussion on the preservation of biodiversity and climate protection.

  • Artificial intelligence and digitalization are causing a disruption in tourism that is comparable to the groundbreaking introduction of the internet.

The personalization of travel experiences, new booking systems and innovative applications are not only influencing the way in which travel is planned and carried out but are also fundamentally changing the interaction between travel providers and consumers.

  • The international tourism landscape is undergoing a shift.

Western providers and consumers are losing their predominant role. The Middle East and Asia are emerging as strong players and are openly competing with established Western forms of tourism. This is leading to the emergence of a variety of business models and new competitive structures that are having a lasting impact on the industry.

  • Tourism customer structures are changing.

Young people and families are no longer the dominant group. The needs and preferences of travelers are shifting, and the tourism industry must adapt to meet the diverse demands of different age groups and socio-cultural backgrounds. More than ever before, travel is becoming a global lifestyle with increasing interdependencies and overlaps between living spaces and destinations, between experiences and adventures in the interplay of virtuality and reality, and between leisure and working time.

  • Health, nature, sport, and culture will be central themes in the future as determining factors for the quality of life and experience.

Dealing with these issues stimulates new forms of tourism that would not be possible without new forms of mobility.

In the face of these changes, the future of global tourism will depend on the sector's ability to adapt to new environmental and technological realities while meeting changing demographic and socio-cultural demands. Only a holistic approach can set the tourism industry on a sustainable and viable path for the future.

Programme

DAY 1 | 22.08.2024 | Is the Future Tomorrow or Today?

09:00

Opening
Roland Psenner, President Eurac Research

Introduction
Harald Pechlaner, Head of the Center for Advanced Studies, Eurac Research
Wolfgang Georg Arlt, Head of China Outbound Tourism Research Institute (COTRI)

09:30

(Re-)Globalization and Futures
Roland Benedikter, UNESCO Chair in Interdisciplinary Anticipation and Global-Local Transformation, Eurac Research

Panel discussion

  • Christin Pfeiffer, External Advisor to UNESCO, Rome
  • Markku Wilenius, UNESCO Chair in Learning Society and Futures of Education, Finland Futures Research Centre, Turku-Helsinki
  • Michael Shamiyeh, UNESCO Chair for Anticipatory Techniques and Future Design, Linz
  • Harald Pechlaner, Head of the Center for Advanced Studies, Eurac Research (Moderation)
11:00

Coffee break

11:30

Transformation of Hospitality and Tourism in View of Global Changes (online)
Kaye Chon, Dean and Chair Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong

12:00

Sustainability and Beyond
Dirk Glaesser, Director, Sustainable Development of Tourism, World Tourism Organization (UN Tourism), Madrid

12:30

Climate Change and Its Impact on the Tourism Industry - Five Milestones to Future-Proof Tourism
Rebecca Armstrong, Sustainable Tourism Specialist at The Travel Foundation, Bristol

13:00

Light lunch

14:00

Five Things the Global Tourism Industry Needs to Understand About Airports
David Feldman, Managing Partner at Exambela Consulting, Lausanne

14:30

Incorporating Future Issues into Tourism Development
Short presentations and moderated discussion

  • Rodolfo Baggio, Professor at Bocconi University, Milan
  • Christian Ubbiali, Senior Manager of Sports Events at Modon, Abu Dhabi
  • Alessandro Dassi, Travel & Hospitality Advisor, former executive at Thomas Cook and Fosun Group
  • Rebecca Armstrong, Sustainable Tourism Specialist at The Travel Foundation, Bristol
16:30

Departure from Eurac Research to Selva-Wolkenstein

18:00

Fireside Talk

Unesco Heritage Sites and Its Challenges Regarding Visitor Management
Kurt Luger, UNESCO Chair Cultural Heritage and Tourism, University of Salzburg

Panel discussion:

  • Mara Nemela, Director of UNESCO Dolomites Foundation
  • Greti Ladurner, President of FieraMesse Bolzano-Bozen
  • Gerhard Vanzi, Founder and CEO HERO Dolomites
19:30

Dinner

21:00

Departure to Bolzano-Bozen

DAY 2 | 23.08.2024 | No Future without Heritage?

09:00

Future Paths for Cultural Heritage

Creating Heritage Alliances for a Balanced Sustainable Development
Elena Borin, Professor in Business Administration, Pegaso Digital University, Italy

Case studies from different world regions: Presentations and moderated discussion

  • Innovations in Heritage Utilization and Sustainable Development of Tourism Destinations: Cases from China
    Taylor Zhang, Professor, Fudan University, Shanghai

  • Balancing Authenticity and Modernity: The Example of Omani Tourism
    Ali Said Akaak, Lecturer, University of Technology and Applied Sciences, Oman

  • Climate Change and Its Impacts on the Tourism Industry: Experience from the Hindu Kush Himalaya (online)
    Anu Kumari Lama, Tourism Specialist, International Centre for Integrated Mountain Development ICIMOD, Kathmandu

  • Perspectives on Heritage and Innovation in Australia
    Michael Volgger, Professor, Faculty of Business and Law, Curtin University, Perth

11:30

Coffee break

12:00

Destination Heritage or Destination Future? (German speaking panel)

  • Harald Pechlaner, Head of the Center for Advanced Studies, Eurac Research
  • Wolfgang Georg Arlt, Head of China Outbound Tourism Research Institute (COTRI)
  • Dirk Glaesser, Director, Sustainable Development of Tourism, World Tourism Organization (UN Tourism), Madrid
  • Anna Scuttari, Associate Professor, Università IULM, Milan
  • Kurt Luger, UNESCO Chair Cultural Heritage and Tourism, University of Salzburg
  • Christin Pfeiffer, External Advisor to UNESCO, Rome
  • Michael Volgger, Professor, Faculty of Business and Law, Curtin University, Perth
14:00

End of the workshop and light lunch

15:00

City tour with historian Hannes Obermair

Download the programme as a PDF file.

Registration

Participation is free of charge and open to everyone.
For organizational reasons, we kindly ask you to register. Please note: Attendance at the evening event is restricted to registered participants only.

Speaker

Roland Psenner

President, Eurac Research

Harald Pechlaner

Head of the Center for Advanced Studies, Eurac Research

Wolfgang Georg Arlt

Head of China Outbound Tourism Research Institute (COTRI)

Roland Benedikter

UNESCO Chair in Interdisciplinary Anticipation and Global-Local Transformation, Eurac Research

Christin Pfeiffer

External Advisor to UNESCO, Rome

Markku Wilenius

UNESCO Chair in Learning Society and Futures of Education, Finland Futures Research Centre, Turku-Helsinki

Michael Shamiyeh

UNESCO Chair for Anticipatory Techniques and Future Design, Linz

Kaye Chon

Dean and Chair Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong

Dirk Glaesser

Director, Sustainable Development of Tourism, World Tourism Organization (UN Tourism), Madrid

Rebecca Armstrong

Sustainable Tourism Specialist at The Travel Foundation, Bristol

David Feldman

Managing Partner at Exambela Consulting, Lausanne

Rodolfo Baggio

Professor at Bocconi University, Milan

Christian Ubbiali

Senior Manager of Sports Events at Modon, Abu Dhabi

Alessandro Dassi

Strategic Advisor at Saudi Tourism Authority, Riyadh

Kurt Luger

UNESCO Chair Cultural Heritage and Tourism, University of Salzburg

Mara Nemela

Director of UNESCO Dolomites Foundation

Greti Ladurner

President of FieraMesse Bolzano-Bozen

Gerhard Vanzi

Founder and CEO HERO Dolomites

Elena Borin

Professor in Business Administration, Pegaso Digital University, Italy

Taylor Zhang

Professor, Fudan University, Shanghai

Ali Said Akaak

Lecturer, University of Technology and Applied Sciences, Oman

Anu Kumari Lama

Tourism Specialist, International Centre for Integrated Mountain Development ICIMOD, Kathmandu

Michael Volgger

Professor, Faculty of Business and Law, Curtin University, Perth

Anna Scuttari

Associate Professor, Università IULM, Milan

Hannes Obermair

Senior Researcher and Historian, Eurac Research

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Center for Advanced Studies
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