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INSTO The South Tyrolean Observatory for Sustainable Tourism


What you can’t measure, you can’t manage.
(Peter Drucker)

The Sustainable Tourism Observatory of South Tyrol (STOST) belongs to the United Nations World Tourism Organization (UNWTO) International Network of Sustainable Tourism Observatories (INSTO), a network of organizations monitoring the economic, environmental, and social impact of tourism at the regional level. The initiative is based on UNWTO’s long-standing commitment to the sustainable and resilient growth of the sector through measurement and monitoring, supporting an evidence-based management of tourism.

The South Tyrolean Observatory began its activities in early 2018, when a preliminary report was submitted to the INSTO network. On October 22nd, 2018, during the Global INSTO Meeting, South Tyrol officially became part of the UNWTO-INSTO network initiative. The inclusion of STOST into this global network plays an important role in fostering the management and monitoring of sustainable tourism development in the region. Moreover, by piloting the membership of an Italian destination in the INSTO Network, the engagement of South Tyrol also aims to contribute to improving sustainability monitoring on a national scale. The observatory strives to achieve a series of objectives in line with the following vision and mission:

Through intersectoral and destination-wide cooperation as well as new monitoring and communication models, STOST seeks to contribute to the creation of a livable socio-environmental habitat for South Tyrol’s future generations and their guests.

STOST monitors, evaluates, and communicates tourism developments in South Tyrol. STOST examines benefits and costs of tourism for South Tyrol and provides recommendations and guidelines for policy makers to support sustainable tourism management. The enabling of awareness, learning, and evidence-based decision-making for different target groups of South Tyrol’s society shall lie at its very core.

The South Tyrolean Observatory strives to keep abreast of developments and to process the most up-to-date data. It wants to serve as a think tank, promote awareness for sustainable tourism and facilitate learning. STOST provides insights for decision makers and at the same time facilitates communication, cooperation and networking. This also serves to build trust.

Time frame: 2018 - ongoing

Project team:
Harald Pechlaner, Anna Scuttari, Andreas Dibiasi, Giulia Isetti, Greta Erschbamer, Daria Habicher, Michael de Rachewiltz, Felix Windegger, Alessio Tomelleri, Linda Ghirardello, Maximilian Walder.

In collaboration with:

United Nations World Tourism Organization (UNWTO), IDM Südtirol, Autonomous Province of Bolzano South Tyrol.

For the latest information about the South Tyrolean Observatory, visit the official website!

The Sustainable Tourism Observatory of South Tyrol (STOST) [electronic resource]: first annual progress report.
Anna Scuttari, Valeria Ferraretto, Andreas Dibiasi, Giulia Isetti, Greta Erschbamer, Simone Sartor, Daria Habicher, Michael de Rachewiltz.
The Sustainable Tourism Observatory of South Tyrol (STOST) Second Annual Progress Report.pdf
Michael de Rachewiltz, Andreas Dibiasi, Greta Erschbamer, Valeria Ferraretto, Linda Ghirardello, Daria Habicher, Anna Scuttari, Maximilian Walder, Felix Windegger.

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