One year of PLURILINGMEDIA: what’s next?

The research network PLURILINGMEDIA, which focuses on minority language media, recently marked its first anniversary. In this interview, Craig Willis, the Action Chair, reflects on his experiences over the past year and shares insights from events held in minority language contexts across Europe. He also explains why AI is becoming an increasingly important focus for the network.
About the interviewee
Craig Willis is a researcher at the European Centre for Minority Issues and Action Chair of the Language Plurality in Europe's Changing Media Sphere (PLURILINGMEDIA) action, which will run until 2028. His research focuses on minority language communities in the context of media, activism and civil society.
Jakob Volgger: A year ago, I interviewed you for the MIDAS Blog, just as the PLURILINGMEDIA project was getting started. What developments have taken place over the past year?
Craig Willis: Particularly since spring 2025, we have become a lot more visible as a project. We launched our social media channels, which have grown steadily month on month, and our website went live in June. This has helped give us visibility online and grow awareness of the network, but it has also seen us receive hundreds of working group member applications.
The mediascape has become increasingly uniform due to global streaming and social media platforms dominating the market.
Craig Willis
Over the past year, you have attended numerous PLURILINGMEDIA events across different minority language contexts in Europe. What would you say are your top three takeaways from these events?
I am always surprised by how much crossover there is in terms of key issues surrounding regional and minority languages across wider Europe. Of course, every situation is unique and this has to be remembered, but bringing people together from all corners of the continent always identifies commonalities and opportunities for collaboration. This is particularly the case for media in the 2020s: the mediascape has become increasingly uniform due to global streaming and social media platforms dominating the market. Thus, thirdly, I believe that regulations and interventions at the level of the European Union or the Council of Europe are crucial for the topics that concern PLURILINGMEDIA.
Science communication is one of PLURIGLINGMEDIA’s key areas. Cláudia Martins (centre) and Jakob Volgger (right) are part of the team. Together with Craig Willis (left), they attended a related meeting in Brussels in March.
Credit: Craig Willis | All rights reservedAs PLURILINGMEDIA enters its second year, one topic is coming into particular focus: artificial intelligence. The idea is to set up a dedicated working committee. How do you see AI shaping both the present and future of minority language media?
This is indeed the question for the ad hoc committee to tackle! Part of the issue is that most people in our network are AI-curious, but we want to bring together our AI competence and inform all the working groups and their members. We know that some larger languages, such as Catalan, are making significant changes in their media sphere, as MIDAS member VilaWeb shows with its use of AI. However, we want to explore the situation more holistically for numerically smaller or lesser-resourced languages. The aim is to identify challenges and opportunities for linguistic diversity in media, including how the EU’s advances in digital and AI legislation may impact this.
In September 2025, PLURILINGMEDIA held its first Training School in Aberystwyth. The focus was on journalism in minority languages.
What other plans are there for the coming year?
Our major event for the second year of the project is the General Conference in December 2025, organised in Warsaw. Here we will welcome over 70 participants, presenting close to 50 papers over the two days. We will then also begin our series of policy workshops, with Working Group 1 meeting in Galway and Working Group 4 meeting in Helsinki. Then we will have our second training school in Rijeka, focused on legislation and standards.
If you could make one wish for PLURILINGMEDIA over the next year, what would it be?
To increase the presence and awareness of linguistic plurality among scholars and practitioners of media more broadly. PLURILINGMEDIA had two broad targets from the outset: to encourage those working with languages to consider media, and to encourage those working with media to consider languages. In the first year, we’ve done very well with the former but need to work more on the latter!

Jakob Volgger
Jakob Volgger is a junior researcher at the Center for Autonomy Experience of Eurac Research. His work there focuses on issues related to autonomy and minority protection in South Tyrol. As part of his activities for the European Association of Daily Newspapers in Minority and Regional Languages (MIDAS), he also studies the topic of minority language media. He is a member of the research network PLURILINGMEDIA.
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