Seeding Tomorrow: Hans J. Kienzl on the World Congress of Agritourism
Farm holidays have become increasingly popular in recent decades. Holidaymakers appreciate being in contact with nature, they enjoy farm-produced goods and being close to the families who run the farms. In the Italian province South Tyrol, the number of overnight stays in agritourism destinations has significantly increased. Nowhere else in the world is the number of farms offering agritourism retreats higher than here. Much of this success can attributed to the umbrella brand “Roter Hahn” (German for “Red Rooster”), which now counts over 1,600 holiday farms among its members. How did this form of tourism become so popular?
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