How can innovative building technologies move from promising ideas to products that are ready for the market?
Helping companies move from promising ideas to products that are ready for the market has been one of the main goals of Eurac Research's work over the past years.
Through a European network of laboratories, testing facilities, Living Labs and innovation services, companies can access the expertise and infrastructure needed to test, validate and demonstrate new building envelope technologies before they reach the market.
A new video illustrates how this approach works in practice through the collaboration between Eurac Research and Rothoblaas, Italian company developing solutions for timber and hybrid construction.
The video follows the development of an adaptive roof membrane, showing how laboratory testing, sensor-based monitoring and real-building demonstrations helped the company understand the behaviour of the technology as part of a complete roof system.
Luca Sestigiani, Technical Director at Rothoblaas, and Alessandro Dauriz, Product Developer, share the company's perspective, while Francesco Babich and Riccardo Pinotti from Eurac Research explain how research infrastructures and testing services support innovation throughout the development process.
The Rothoblaas experience is just one example of a broader approach that continues today through the Building Envelope Alliance. The Alliance builds on this experience by connecting research organisations, specialised testing facilities and industry, making it easier for companies to access the expertise, services and infrastructures needed to bring innovative building envelope solutions to the market.
Watch the video to discover how collaboration, testing and real-world validation help transform innovative ideas into market-ready building solutions.

