Circular Economy in South Tyrol: strong awareness, but more can be done

95% of South Tyrol’s residents say they only buy new products when necessary, while 91% repair or maintain their belongings instead of replacing them. These are among the findings of the report "Circular Economy in Citizens’ Everyday Lives: How South Tyrol Thinks", developed by Eurac Research in collaboration with ASTAT within the European project ECLECTIC.

Based on responses from 994 residents, the study explores knowledge, attitudes and behaviours related to the circular economy, providing valuable insights for future services and public policies.

The results reveal a population that is highly aware of sustainability issues: 97% consider environmental protection and waste separation important. At the same time, more than four in ten respondents report having little or no knowledge of the circular economy concept. Among the most common circular practices are repairing, reusing and reducing unnecessary purchases. Refurbished electronics, however, remain uncommon: only 7% of respondents say they buy or use refurbished devices.

The survey also highlights what could encourage more circular behaviours. 67% of respondents would like more repair services, 41% would like greater access to second-hand shops, and 40% support the creation of upcycling spaces and services. Economic incentives and awareness-raising campaigns were also identified as important measures.

The research was carried out within the European project ECLECTIC, which supports cities and regions in developing circular economy strategies. The findings show that South Tyrol already has a strong foundation of sustainable behaviours and environmental awareness, while also highlighting significant opportunities to further engage citizens in the circular transition.

This project has been funded by Formas, FCT, LMT and MUR under the Driving Urban Transitions Partnership, which has been co-funded by the European Union.